80% of your profits will come from sales on the backend, so don't neglect your own customer list. Both of these tips will allow you to build the mailing list profitable that you desire. Are you using direct mail to market your products and services? If not, then you probably should. Direct mail is a great way to get more new customers effortlessly without spending a lot of money to do so.
Now while direct mail is fairly easy, there are some things that you will want to do before you launch your next direct mail campaign. One of the first things that you should do is hone in on your offer. What is it about your offer that will make mailing list people want to buy it? Are you offering it in the right price range? Is this something that can be promoted nationally, or is it just stuck to a local level?
These are some of the questions that you should be asking before you embark on a new direct mail campaign. I used to do a lot of mailing list direct mail campaigns in the past, but when I did it, I had my offer totally wrong. I was trying to sell these 2 audio tapes to a group of business owners in my city. Needless to say, I didn't make any money from this mailing.