Landing pages is one of the best features that Mailchimp offers. They are web pages that your leads can arrive on through an ad, social post, email, or directly linked from your website. For example, if you are running an ad where the call to action is “Subscribe” for a discount, then the landing page associated with the ad better have more information and a place to enter an email address. When your lead enters their email address, their information will be added to your Mailchimp account, and you can automatically assign a tag to the lead coming from that specific page. From here, you can send the appropriate chain of emails to follow up with your lead. Creating a Campaign The great thing about Mailchimp is that it’s so easy to create campaigns.
They have a ton of different templates and they walk you through the entire process. You also have the option to create it completely from scratch depending on your needs. Once you choose the template or create your own, all you do is add your content in, choose what subscribers you want to send it to, and send it. Analyze Your Campaign Reports Just like any other form of marketing, analyzing the reports will let you know if the Business Phone List campaign was successful or if it could use a little work. To view campaign reports, you must have tracking enabled in your campaign. To view a report, navigate to the campaign tab, and then click reports. There, you will be able to see dozens of metrics. Everything from delivered and opened, to forwarded and top locations are included in this report. A few of the most important metrics to track are: 1. Unsubscribed: Your rate of unsubscribes is important to track in order to see if your emails have the right content in them.
Generally, you want to strive for an unsubscribe rate below 0.05%. If yours is higher, you might want to change up the content you are including in your emails. If you’re just starting out, don’t get too down if you have a high unsubscribe rate, it can take some time to get to know what your subscribers are looking for. 2. Open Rate: The number of emails that are opened is important because even if people are not clicking on links, they are still reading about your email. It also helps measure how enticing your subject line is. The better your subject line is, the more likely the email will be opened. 3. Clicks Per Unique Opens: This metric refers to the number of people who open your email, and click on a link in your email. The goal of every email campaign is to get at least one click on a link that is included. Regardless of if you are trying to sell a product, want them to read more, or watch a video, tracking the number of clicks is essential to measure the success of your email campaign. How to Use Mailchimp Like A Pro - Mailchimp Analytics Dashboard