Douyin e-commerce has ushered in new regulations, and stores without supply will be disposed of.
On March 31, Douyin E-commerce released the "Implementation Rules for Stores Without Sources" (new) to solicit opinions.
The rules stipulate that any Douyin store without purchase invoices and other documents will be regarded as a store without a source of goods. At the same time, penalties will be imposed according to the degree of violation, and the most serious Buy email list ones will be required to deduct the payment and "close the store".
At the same time, the new shopping mall entrance on the Douyin homepage seems to be giving new hope to Douyin stores. Behind these changes are the contradictions that Douyin must face in building a new e-commerce ecosystem, and the result of the fall of more and more myths of making wealth.
1. Douyin bans stores without supply?
"If you are doing the Douyin no-stock selling model, then stop it now! The result is ugly and ugly."
On March 31, Douyin E-commerce released the "[No-Source Stores] Implementation Rules" (new) (hereinafter referred to as "Rules"), and launched a collection of opinions on it. This content was quickly noticed by industry insiders, and the above warning was issued in the circle of friends.
What is an out-of-stock store? The concept given in the rules announced by Douyin e-commerce is-
[Applicable Circumstances] In the process of store operation, the merchant completes the order transaction in its own store by purchasing goods from other stores or purchasing goods from stores outside the platform, which damages the operating order of the platform and damages the platform's impact on consumers in terms of commodity prices, commodity quality, service quality and logistics. The protection of rights and interests such as contract performance affects the shopping experience of consumers.