He was already convinced when he walked in, and needed very little convincing to sell (a few minutes on the phone was enough). Podcast: I created a podcast with bi-monthly 30 minute episodes of audio content, hosting myself and a guest speaker with a few solo episodes. I have posted these transcripts and over 6000 words on my site. I hit New & Noteworthy in iTunes shortly after launch and saw a 10-15% jump in overall monthly traffic to. Twitter Chat: I created a weekly Twitter chat, in January, announcing to my mailing list (blog subscribers and customers) that it was coming out. I hired a social media manager to help me manage it, schedule guests, and create Q&As and a weekly live chat blog recap.
We hit inside just six months, the fax list sidebar on Twitter and Trending was the 11 th most talked about on Twitter during its live hour. Published book: I self-published a book on Amazon in April, without an ounce of advertising money and relying only on my existing audience built through content marketing. I had a list that I curated for a year: I worked on the book for over 12 months and talked about it online in my groups the whole time, building anticipation. Without a publishing house to help me, I sold over 100 copies in the first month, and it continues to sell alone at two to three copies a day. It hit Amazon's bestseller on the second day after its launch and has remained at number three in its category since its launch. The verdict? SEO and content marketing go hand in hand Content marketing is your best path to online marketing that works: there's no other way to put it. And SEO is only a part of it.
Whether you are looking for more conversions, reputation building, brand trust, revenue streams or low cost advertising that will outperform traditional advertising methods: if you work within the right parameters, content marketing is the key to online success. Advertising Continue reading below I believe it, and I've seen inbound for me that it's become the primary channel for my entire business. And I saw an audience (like my Twitter chat) pop up out of nowhere, all because I simply created a topic and a conversation that was needed in the internet universe. If you're into content marketing, don't go about it superficially. Put a whole-hearted passion into it, contribute your expertise, focus on solving a real need, and stay consistent in what you create online: and you'll be ahead.