The author analyzes Xiaoyuansou from the dimensions of market, industry chain, business core and users, and puts forward product optimization suggestions based on user research and product experience results. 2019 is a year of turbulent off-campus tutoring for K12. The established offline institution TAL has just announced a comprehensive transformation to online tutoring through the dual-teacher model, and the new online unicorn ape tutoring has been in hot pursuit and announced the completion of a new round of financing. There is no hegemony in the market, and new and old institutions are competing with each other. When the smoke of gunpowder was on the rise, the first online education standard was implemented, but a basin of cold water failed
to extinguish the battle for the K12 online school card slot this summer. Little Ape Souti is an extension of Ape Questions, and a K12 online live tutoring brand has been hatched from the two products, Ape Fudo. Relying on the accumulation of data from the Apes Library and the traffic accumulation of Little Apes Search Questions, Ape Counseling has been phone number list able to reduce customer acquisition. Costs, and the ability to improve data-based teaching, research and recommendation, have now opened up the business model. This article will give you an in-depth understanding of the fierce battle situation in the K12 online tutoring industry from the perspective of analyzing the little monkey search questions. This article will analyze the following aspects: Market analysis;
Industry chain analysis; business core analysis; user analysis; Functional analysis and optimization suggestions. 01 Market Analysis With the rapid development of my country's economy in the past ten years and the upgrading of people's consumption, the parents of the post-70s have gradually withdrawn, and the parents of the post-75s and 80s have begun to appear, but the children's anxiety about further education has never subsided, and has even become more intense. According to statistics, among the more than 200 million primary and secondary school students in the country, only about 1/4 of the students can successfully enter undergraduate studies. In traditional education, there are serious problems of insufficient total educational resources,