Guiding them to participate in less profitable growth category email list activities can often bring the same accurate users. The most basic One form is that after the user receives the trial lesson, he guides him to give away the trial lesson to his friends. Users of low-priced courses and regular-priced courses have already paid, and they also use products and experience courses for a certain period of time. They are the main users for growth activities. Low-cost course users have a short class cycle, unstable user quality, low simple thresholds and profit-driven growth activities are more suitable. Regular-priced course users have a better understanding and trust in products and courses, and they category email list have a long course cycle and high-quality users.
They are the best users for growth activities, and more category email list comprehensive and systematic activities need to be designed. The value of silent lost users is relatively low, and the types are complex. Trial courses and low-priced courses are not converted into regular-priced courses. They are lost users. Regular-priced courses are also lost users without continuous renewal. The advantage is that these users are generally deposited on the official account or The personal account of the tutor is more convenient to reach, provided that the user characteristics and the reasons for category email list the loss are understood, and the activity recall can be carried out in a targeted manner.
In addition to user stratification based on the courses category email list purchased by users, grades, subject seasons, frequency of course purchases, and the amount of courses purchased, parents and student status, etc., can all be the basis for stratification, and even further stratification based on the performance of users in growth activities , which leads to a new additional activity. 2. Based on the user life cycle Design activities based on the user life cycle to ensure category email list that users have targeted growth activities in each cycle. Different from the user division in the course purchase stage in the user stratification, the user life cycle focuses on the life cycle of users in a class of courses.