Apr 02, 2022
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Think of video ads on Broadcast Phone Number Database Missed programs or digital radio ads on SlamFM or Veronica. Data-driven-targeting Data-driven targeting For the sake of simplicity, I focus in this article on targeting the available Phone Number Database data sources within Google. The advantage of this is that you can select all insights from your Google Analytics account as targeting options within your display, video and sometimes Phone Number Database even audio campaigns. See the table below for an overview of the most important data targeting possibilities within the different digital branding channels. Targeting options digital branding channels Targeting options digital branding channels Ranking Given the wide range of targeting Phone Number Database options, it is important to budget prioritize within the channels target groups to be deployed. I like to stick to the ranking below: 1. Specific product-related domains/pages Phone Number Database Comparison sites such as Marktplaats.nl or Autoscout24.nl 2. Google in-market target groups Used cars or even second-hand Audis 3. Google affinity target groups Cars In order to reach the most relevant target group reach it is possible to combine the above target groups with demographics, geography and even devices. For example, you can reach a Phone Number Database man between 25-35 who is actively looking for an Audi on Marktplaats.nl on his desktop. By linking data insights to targeting options, it is therefore possible to specifically reach Phone Number Database your target group(s). To convince such a specific target group, it is of course important to display the most relevant message. Data also plays an important role here. 3. Data-driven creations “People don't hate useful ads”. I recently came across this quote. Of course everyone has their own opinion about this.