Jun 12, 2022
In Welcome to the Forum
The mobile Internet industry is accelerating into the bulk sms service era of data intelligence. When it comes to "user growth", many people will think of the AARRR model. AARRR summarizes the five important stages of the user life cycle with the words "Acquisition", "Activation", "Retention", "Revenue" and "Refer". Help us better understand the principles of acquiring and maintaining users. In this regard, the 6R model proposes to acquire customers through "pull and bulk sms service push". Recruitment (pull) refers to attracting new customers through advertising, channel promotion, etc., and Reproduction (push) refers to acquiring a new user. Promote and motivate this new user to recommend and share through certain means, and then acquire new users, so as to amortize the cost of customer acquisition. Recruitment (pull) The 6R model focuses on bulk sms service improving the quality and accuracy of new pulls. First of all, we must have a deeper and more comprehensive understanding of target users, so as to formulate targeted promotion strategies, select channels with high TA concentration, and obtain higher input and output. Compare; Secondly, a group of bulk sms service highly active and highly retained "seed users" can be screened from new users, combined with the behavioral preference characteristics of seed users, and through the Lookalike expansion model, similar groups of people can be locked in all channels, so as to obtain high-precision information on a large scale. new user. In the whole process, the 6R model emphasizes the full closed-loop data analysis of The effect of new promotions and promotion bulk sms service activities based on technologies such as real-time data calculation and AI, so as to continuously iterate and optimize advertising strategies. 6R model (2) Reproduction (push) At the same time, we can also formulate corresponding social fission strategies for seed users who love to share. Through these seed users, we can reach and "pull" more new users, and quickly expand the ripples of social bulk sms service communication. At present, many apps have successfully achieved high-efficiency customer acquisition at low cost in this way. For example, Pinduoduo encourages registered users to actively disseminate event information in social circles through the "Help me cut a knife" activity; the Himalaya App will inform users that if you share the invitation to link to the circle of friends and successfully recommend new users, you can get coupons, which is a great deal. Improve the efficiency of reaching new users.