Apr 05, 2022
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In it, the brand strongly distanced itself not only from the demonstrators, but also from the way in which law enforcement officers responded. According to Patagonia, they Email Database operate a double standard: where BLM protesters are often dealt with harshly, these people are almost given carte blanche to enter the Capitol. Where the condemnation of violence still seems 'safe', Patagonia Email Database clearly goes a step further by really choosing a side. Nike also dared it. The sports brand stood firm behind American football player Colin Kaepernick. During the national anthem, Kaepernick knelt in protest at the many deaths among black men from police brutality. He came under a lot of criticism. Nike then Email Database distributed his portrait, which read " Believe in something. " Even if it means sacrificing everything. Just Email Database do it. Nike therefore glaringly chose its side in this politically charged discussion. Not everyone could agree with this action; some distributed videos in response of them burning their Nike sneakers. Nevertheless, the action garnered a lot of sympathy below the line. Be consistent and sincere Incidentally, such statements have to fit in with the 'story' and the face you put down. Do not make a social position dependent on the Email Database zeitgeist or any circumstances. As a brand, this shows a very ugly face: that of opportunism. In this way Patagonia was able to make the statement from the previous point of this article Email Database credible: it has been expressing itself for years against social injustice. Although especially in the field of nature conservation, in general the brand shows a progressive face in such expressions.