Anyone who talks about 20-35-year-old first-line women doesn't really know the user. People who know who their users are can often give their users a very vivid label. Like cat girl. For example, Fan Shengmei. They have a deep insight into their subtle needs and scenes, and can even make up jokes. 10. A friend kindly reminded me to write more articles on brand analysis, and don’t write so many management insights, otherwise, the positioning will gradually become inaccurate. It's absolutely true, but I just want to be a free and true self, what I want to say, and I don't want to position myself. Like a brand, I have been trying to find a way to cut into a life position in the past ten years, because I can penetrate a mind faster, and now I can’t wait to dismantle the framework and live into a brand concept that cannot be framed by one positioning. I was a marketer for the special leads first ten years, and now I want to be a person. 20,000 words, 108 articles, reviewing my thoughts on marketing, management, and life in my third year of business 11. Maslow's pyramid of needs is not actually moved to the upper level after the lower level is satisfied. However, when the spiritual needs of the upper layer cannot be satisfied, they desperately seek satisfaction in the lower layer of the ordinary product managers and the team leader. Trust is the most valuable asset of this century. The values ​​behind a brand are all based on trust. Whether it is a product, an institution, or an individual. Trust is built slowly and destroyed quickly. 13. Five stages of the brand: recognizable, associated, trustworthy, representing me, super worship. A video account is a tool for private domain interaction and conversion, not a content platform for raising fans. Recognizing this reality, it is more suitable for brands to use video accounts to undertake content, as a brand’s private domain video and a tool to promote live conversion, but content creators do not need to invest too many resources in the video account, and the efficiency of a private transfer to the public is limited.