Jul 28, 2022
In Welcome to the Forum
The word "smart tourism" must have been heard or spoken by every tourism practitioner hundreds of times. However, is smart tourism really what we see? From 2014, when smart tourism officially rose to the strategic level, this industry has been developing for 5 years. But the vast majority of smart tourism products on the market, at best, have realized the initial electronic informatization of scenic spots . The following "hard injuries" can be seen in more than 80% of the "smart scenic spots" in China: Ticket data verification is always inaccurate, and the access gates are being repaired at both ends for three days; If there is a problem, please contact the service provider for after-sales service, but after the call is made, there is no further information; A set of systems can replace more than a dozen product managers, but the proposed requirements will never be implemented... The consequence is that the operation and management of scenic spots still relies on manpower, and the cost of investment in intelligent software and hardware has basically been lost. To make matters worse, not only did the tourist experience not get better, but it got worse because of various failures. I still remember that when a mobile phone tour of Yunnan was first launched, it was phone number list called a smart travel solution for reference . The so-called mobile phone tour actually refers to providing tourists with integrated destination tourism services through mobile phones (APP, WeChat applet, etc.). This model mainly relies on the guidance and promotion of the government, and the participation and cooperation of enterprises at the same time to realize the integration of tourism resources in the region, and use the tourism big data in the region to serve tourists. It stands to reason that this application model is worthy of admiration. However, since the release of a mobile phone tour of Yunnan, it has always been questioned by the industry. Why did a mobile phone tour of Yunnan fail? 1. The service groups are not divided Judging from the positioning of a mobile phone tour of Yunnan, it should be a comprehensive tourism service platform. However, the content released by its platform also includes some content aimed at local residents; and if the service object of the product extends to the public, the platform does not involve the content of local life services, and its user positioning is obviously ambiguous . 2. Single promotion channel As a government-led project, a mobile phone tour of Yunnan does not seem to attach much importance to online promotion. Whether searching for Yunnan tourism or looking for Yunnan tourism products on major platforms, it is difficult to find the promotional content or platform entrance of a mobile phone tour of Yunnan. This also means that tourists can only access the app in offline usage scenarios after arriving at scenic spots such as Dali and Lijiang, and it has not achieved the full coverage of the pre-tour, mid-stream and post-tour as advertised. 3. Poor user-friendliness A regional travel platform actually tries to use an APP to "encircle" tourists from other places, regardless of the loss of users, which itself violates the rules of user behavior. At the same time, from the perspective of product content, the product types of Travel Yunnan are not comprehensive. Compared with OTA platforms such as Ctrip, there is still a certain gap in the pertinence of special groups and the richness of product types. How does a mobile game find a way out? However, since Tencent and the Yunnan government launched a mobile phone tour of Yunnan.